We're partnering with England Boxing, and the Atacama shoe dryer is heading into the gym.

We've always believed that looking after your feet is part of looking after your performance. Whether you're running a marathon, playing football or stepping through the ropes, your feet are the foundation of everything you do. So we're proud to be working with England Boxing, helping boxers across the country take better care of their feet and footwear.

Supporting boxing from the ground up

Boxing is one of the most physically demanding sports there is. Footwork, balance, speed and agility decide fights. From the first bell to the final round, a boxer's feet are working the whole time, yet footwear care is often overlooked when it comes to training, recovery and kit maintenance.

We want to change that.

Through the partnership, five Atacama units are being supplied to England Boxing's High Performance Centres to support athletes in their training environments. We'll also be looking to bring Save Our Soles products to boxing clubs across the country, so proper footwear care becomes part of the everyday routine.

Why footwear care matters in boxing

Anyone who has spent time in a boxing gym knows how much punishment the boots take. Hard training, skipping, footwork drills and sparring leave them soaked in sweat. Throw them straight into a kit bag and the moisture has nowhere to go.

That's where the Atacama comes in. It circulates warm air through the inside of the boot, drying it gently, and a full cycle takes around 90 minutes. For a boxer, that means:

• Boots that are dry and fresh between sessions

• Less of the smell that comes from damp footwear

• Kit that lasts longer, because it isn't sitting wet for days

• A more comfortable start to the next session, in dry boots

• A better footwear habit as part of the training routine

It's a simple addition to a boxer's routine, and it makes a real difference.

From elite performance to grassroots clubs

The best thing about this partnership is that it supports boxing at every level. England Boxing develops the sport from local community clubs, where young people first try it, to the athletes representing their country at the highest level. We want Save Our Soles to be a familiar name in all of those places.

An aspiring young boxer training three evenings a week and an elite athlete preparing for international competition have the same needs. Look after your feet, look after your boots, and give yourself the best possible preparation.

We're also creating a way for England Boxing's wider community to discover our products through an affiliate programme.

A big step for Save Our Soles

Since we started, our aim has been to build a brand that champions foot health for everyday athletes. We began with runners, but the problem doesn't stop there. Footballers, rugby players, gym-goers, commuters and boxers all share it: wet, sweaty footwear.

Working with England Boxing takes the Atacama into a new sport, and one with a strong community spirit and a proud record of developing athletes from the grassroots up. We're looking forward to building the relationship, supporting its athletes and clubs, and spreading the message that good foot care belongs in every athlete's routine.

To everyone involved in England Boxing, from coaches and volunteers to athletes and clubs: we're glad to be joining your community.

Here's to great footwork, dry boots and a brilliant partnership.

Find the Atacama at saveoursoles.com.

Save Our Soles. Protecting athletes from the ground up.

FAQs

How do you dry boxing boots after training?

Take the boots out of your kit bag as soon as you can, loosen the laces and pull the insoles out, then dry them with warm air moving through the boot. The Atacama does this in around 90 minutes. Avoid leaving them on a radiator, which can damage the materials.

Why do boxing boots smell?

Sweat from skipping, footwork and sparring soaks into the boot, and in a zipped kit bag the moisture can't escape. Bacteria grow in that warm, damp space and cause the smell. Drying the boots fully after each session stops it building up.

Is the Atacama only for boxing boots?

No. It dries boots and shoes of all kinds, including running shoes, football and rugby boots, hiking boots and trainers. It's made for anyone who deals with wet or sweaty footwear.

Where is England Boxing getting the Atacama?

Five Atacama units are being supplied to England Boxing's High Performance Centres. We're also looking to bring Save Our Soles products to boxing clubs across the country.