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OUR STORY

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You know what never gets the spotlight in the glitzy outdoor goods arena? Feet. 
The very things that carry us through every hike, every run, every adventure get sidelined - foot care products confined to the dusty bottom shelf at your local pharmacy.
But not anymore. 
We’re on a mission to give feet the attention they deserve.
We’re a team of adventure-seekers – from ultramarathons through Moroccan desserts to conquering Norwegian snowboarding slopes, we’ve been there, done that, and amassed our fair share of blisters along the way. It’s safe to say, we know what your feet go through.
That’s why we’re here, making sure your feet stay as ready for the next adventure as the rest of you. Whether it’s your daily run or a trek up the nearest mountain, we’ve got you covered.
So let’s get out there. Your feet are ready. Are you?

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A photograph of a celebrity Jeff Brazier smiling. A photograph of entrepreneur, founder and ultrarunner Simon Dent wearing his running attire. A photograph of endurance athlete Sophie Bennett in her running clothes during an event. A photograph of former rugby player Jamie Peacock mid-action during a Hyrox competition. A photograph of former footballer Sam Rents looking thoughtful in an office space.
A photograph of a celebrity Jeff Brazier smiling. A photograph of entrepreneur, founder and ultrarunner Simon Dent wearing his running attire. A photograph of endurance athlete Sophie Bennett in her running clothes during an event. A photograph of former rugby player Jamie Peacock mid-action during a Hyrox competition. A photograph of former footballer Sam Rents looking thoughtful in an office space. A photograph of a celebrity Jeff Brazier smiling. A photograph of entrepreneur, founder and ultrarunner Simon Dent wearing his running attire. A photograph of endurance athlete Sophie Bennett in her running clothes during an event. A photograph of former rugby player Jamie Peacock mid-action during a Hyrox competition. A photograph of former footballer Sam Rents looking thoughtful in an office space.