I'm Myles Ellis, founder of me.pt, a corporate wellness company based in London. We work with businesses across the city to build wellness programmes that people actually use - from on-site fitness and nutrition to mental health support and team challenges, all delivered through premium studio spaces within co-working environments

I spend most of my days thinking about how to get office workers moving, feeling better and performing at their best. And one thing I have learned pretty quickly is that the conversation almost never starts with feet.

It starts with stress. Or energy levels. Or back pain. People want to talk about mindset, nutrition, sleep. All important. But feet? Feet are an afterthought - until they are not.

Here is the reality. When we roll out a new wellness programme, people start moving more. They sign up for a lunchtime class. They join a running club. They enter a Hyrox event because someone in marketing posted about it on Slack and now the whole floor is doing it.

This is exactly what we want. But what also happens is that people who have been largely sedentary for years suddenly start putting serious demand on their feet - and they are completely unprepared for it.

I have seen it over and over. Someone gets excited about fitness, buys some trainers, starts running three times a week, and within a month they are dealing with plantar fasciitis, blisters, shin splints or knee pain that almost always traces back to their feet. They stop training. They lose momentum. And sometimes they do not come back.

That is a real problem if you are trying to build a culture of wellbeing inside a company. Because the biggest challenge in corporate wellness is not getting people started - it is keeping them going.

Foot health is one of the most overlooked pieces of the puzzle. Your feet are the foundation for everything. Every squat, every run, every walk to the coffee shop at lunch. If the foundation is off, everything above it compensates, and that is where injuries happen.

What I tell companies is simple: if you are going to invest in getting your people active, invest in keeping them active too. That means proper footwear, looking after your feet before and after training, and not ignoring the early warning signs of a problem.

It does not need to be complicated. Drying your shoes properly after a wet run so you are not training in damp footwear. Using toe tape before a long run instead of dealing with blisters afterwards. Getting a gait analysis so you know what your feet actually need.

Small habits, but they are the difference between someone who runs consistently for years and someone who gives up after six weeks with an injury they could have prevented.

From a business perspective, an employee who stays active is more engaged, takes fewer sick days and performs better. But that only works if they can actually stay active. Foot problems are one of the most common reasons people stop exercising, and one of the most preventable.

We are seeing more and more people running and cycling into work across the buildings we operate in - wet trainers stuffed under desks, people changing shoes in the lobby. That is exactly where a brand like Save Our Soles fits in so naturally. Something like the Atacama shoe dryer in a changing area or wellness space would be a no-brainer. People are already active - they just need the right tools around them to stay that way.

At me.pt, we are building foot health into our wider wellness conversations - recommending brands like Save Our Soles because they actually understand this space and make products that solve real problems for real athletes, not just elite ones.

The bottom line is this: if you are going to look after your body, start from the ground up. Your feet carry you through everything. Give them the attention they deserve, and everything else gets easier.

Myles Ellis is the founder of me.pt